Naotics of the Month: July 2016

Once you buy your first pair of Naots, you’ll understand why we call our loyal customers Naotics. Becoming a Naotic yourself is pretty easy once you experience the handmade quality and comfort in every style and design. This month we saw these Naotics strut their stuff in all kinds of looks. Take a look for yourself!

@Dana.Lynn was sightseeing in Chicago’s Riverwalk District in her pair of Black Luster Kaylas. They’re the perfect sandal to finish off any causal chic look. Nothing is better than style and comfort! Get them at Schuler Shoes here.

Dana cropped

Blogger and writer @alreadyprettyblog (aka Sally McGraw) went out and about in Minneapolis in a pair of our super comfy Santa Fe sandals, accompanied with an olive dress and denim jacket. You can get your own Santa Fe’s at Simons Shoes here!

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Naot’s very own Cassie Turchi comfortably explored the streets of Nashville in her favorite pair of black Kaylas. Get these comfy sandals at Shoe Meadow here.

Naot Kayla Sandal

@juliarestrada rocked a pair of Dorith sandals in New York with her furry friend by her side! You can get yourself a pair at@MidtownShoes, located at 1866 Thomasville Road, Tallahassee, FL. Give them a call at 1-850-422-9255 to see if they have your size!

Naot Dorith Sandal


A Note To My Younger Self: A Touch Of Gray

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Naot CEO Steve Lax looks back on the long, strange trip from ’60s idealist to 21st-century realist – and the wisdom gained along the way. 

Dear Steve,

So, look at me, no longer the dreamer, the longhaired child of the ’60s, no longer the Israeli socialist, farmer or soldier of the ’80s. Would you recognize the international businessman who came to be in this next century? Would you know this 65-year-old white-haired version of yourself? Someone told me when an older person looks at the mirror in the morning, a 17-year-old looks back and says, “How did this happen?” Am I imparting wisdom gained with age, or is what I have to say just more of rhetoric we use to convince ourselves that we have in fact made a difference? Then again, would you even listen to me if given the chance? Which younger me do I even wish to converse with?

Looking back, it is the decisions I made, the good and the bad, coupled with experience I underwent, that made me into the person I am today. I have learned that the spiritual path is a four-phase journey. The first phase is birth, how we all come to be. The second phase is destruction; we are brought down and made to hit our rock bottom. This part of the journey has troubled me. Why do we need pain to change? The third phase is enlightenment; we are able to see an answer. Finally, the last part of the journey is engagement; we start to work towards a goal. The understanding of this journey comes with the wisdom of age, but I wish I had known it throughout my journey. Perhaps understanding would have made it easier on my younger self.

As a child, I was the rebel, the black sheep. I did not fit into the family plan, and therefore, predictions of my failure, in terms of what society defines as success, loomed over my head. I did not seek monetary success, but rather a path to help create a better world. My generation failed. We were so hopeful and so full of belief, but we failed to leave our children a better world.

Young Steve, know this: We change the world one relationship at a time, and it is okay to realize that perhaps that is all we can ask for. The experiment of truly egalitarian society, in which you so believed, did not succeed, but the experience was priceless. Young soldier, know that life is precious and delicate, and although the bold and the brave may win the fight, there is a bigger picture that may not always align with your beliefs. Following orders has a limit and your personal moral code is your strength.

To the young entrepreneur, learn from the failures. It is okay to fail. It shows that you are in the game. Don’t be afraid of your employees. Hire nice people and teach. Understand that the greatest form of charity is to “teach someone to fish.” Always continue to teach and teach and teach. Know that no good decision is made in fear. Remember that your family is the most important part of your life and they, too, will make sacrifices to support your journey. Honor your life’s partner. Remember every day that she is the most important thing in your life. Don’t let success go to your head. The arrogance of power is insidious. You will believe you deserve more because you are successful, but stay true to yourself and those whom you love. Perhaps the greatest lesson is, “this too shall pass.” Breathe and enjoy the ride.

Published in: Footwear Plus Magazine | June 2016

3 Shoe Trends To Check Out This Season



Looking for a sandal that adds height without the pain of a heel? Look no further because we’ve got the perfect style for you, our Miracle wedge! This wedge has a 3” heel with three adjustable straps, making it easy to slide on and off. The latex footbed is wrapped in a pampering suede which will mold to the shape of the foot with each wear. The ‘Khaki’ color is neutral and versatile and the pop of sea foam green on the straps adds just the right amount of color to make a statement.

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The Miracle wedge is available for purchase at Shoe Meadow.


Be a fashionista this summer with our adorable Goddess wedge! This is the ideal summer sandal when you want to look trendy while still being super comfortable thanks to the 1.75” heel. Available in three different colorblocked combinations, you’ll be sure to find one you adore.

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The Goddess wedge is available for purchase at The Foot Spot.



Stay trendy (and comfortable) this season with our Bonnie sandal! Bonnie is a gorgeous flat sandal with unique cut out designs by the heel. This particular style also features a hook and loop strap at the instep, allowing the sandal to easily slide on and off. Available in silver or black, both options work well with nearly every outfit in your wardrobe.

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The Bonnie sandal is available for purchase at Schuler Shoes.


If you’re looking for a shoe that can easily transition from summer to early fall, check out the Arataki. This flat is a closed toe sling back with unique cutout designs placed on top. The Arataki is part of the Koru Collection, which features a 1” polyurethane sole making the shoe extremely lightweight, durable and slip resistant.

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The Arataki shoe is available for purchase at Simons Shoes.



Gladiator sandals are definitely on trend this summer, which means the Begonias have to be a staple in your wardrobe. This stylish sandal has four hook and loop straps made with faux buckles for easy adjustability. Whether you dress them up with a sundress or down with jeans and a tank, you’ll be sure to make a statement in these hot sellers.

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The Begonia sandal is available for purchase at Bodell’s.


Not all gladiator sandals have to have buckles or lace up to your knee. They can be simple while still inspired by the trendy gladiator style, like our Sara sandals. This style is great because it features a padded technical lining on the heel and back panels for extra comfort and support. Typically, strappy sandals can cause blisters, but not with Naot – you’ll be blister-free all summer long!


The Sara sandal is available for purchase at Englin’s Fine Footwear.

VIP Factory Tour

Are you planning a trip to Israel anytime soon? If the answer is yes, we’d love to take you on an exclusive tour of the Naot Factory in Kibbutz Naot Mordechi, located in the Upper Galilee! From starting out as a small shoe factory to becoming Israel’s leading manufacturer and exporter of footwear, this is a tour you won’t want to miss.


Here’s what the VIP tour entails:

The 45-minute VIP Factory Tour will give you a behind-the-scenes look into how we make the most beautiful shoes in the world while learning the true art of shoemaking. You will be greeted with a professional guide at the entrance and watch the entire process of Naot shoe designs being made into reality through a combination of high-tech computer technology, handstitching and handpainting. You’ll also be amazed when you witness a flat piece of leather being chosen, cut, shaped and sewn into a wearable work of art. Prepare to be inspired by experts from Israel’s different communities working together in harmony to design exquisite footwear. True craftsmanship at its finest!


Not only will you get the chance to experience different shoe artists at work, but you’ll also be able to enjoy refreshments prepared specially for your group and purchase the shoes you just watched being made at a factory rate. If you’re interested in this one-of-kind experience, schedule your VIP tour now by contacting us at or 1-800-NAOT-USA. Israel contact: 073-212-0152.

Here’s what people have been saying about our tour:

“The people who helped us and took us around were super knowledgeable.” – Evie

“The best part of the tour was seeing everyone working together from all different backgrounds.” – Karen

“Learning about the different lasts, leathers and high-tech sketching machines was great.” – Jonathan

“Very interesting and informative!” – Beth