Retailers across the country are starting to receive their Naot Spring 2017 shoes and we can’t be more excited. It’s PERFECT timing as weather across the country has been hitting close to 70 degrees this week! Hopefully this means we can put away the booties and bust out the flats and sandals from our closets.
If you haven’t seen some of our newest styles yet, check out the sneak peek below!
Our Kata shoes are a staple that you will want in your wardrobe this season. When your feet need a break from the everyday grind, transition to the pure comfort in this trendy lace-up. Available in two colors, this shoe will be sure to be ‘must-have’ that you won’t want to take off!
Mary from Seattle, WA says, “I really like this shoe. It’s the perfect blend of shoe/sandal look. The leather is quite sod and even though the back is high, it doesn’t bother my heel. The laces will have to be double-knotted for extended wear as they loosen up after wearing a bit. I have bunions and a narrow heel, so I find these Naots accommodate my foot nicely and true to size.”
The Rianna is a stylish newcomer that’s part of the Flat Elegant collection. Available in four different color options and two textures, you’ll never run out of styling options this season. Whether you dress them up with a sundress or down with skinny jeans and a basic tee, these sandals will be an essential for spring. Plus, with a .75” sole, you’ll have the support you need to soak up the sun all day long.
If you’re a fan of our Miracle wedge, we have the new spring shoe just for you: the Alpha! This gorgeous wedge will be a showstopper this season with the array of neutral colors and boho-chic prints uniquely designed by a local artist in Israel. And don’t let the height fool you, with a 3” wedge sole, there is a 1” pinch that’ll have you feel like you are walking on sand.
Ahhh, February – the month of love! Between National Wedding Month, Valentine’s Day, and all of the the engagements that will inevitably pop up on your newsfeed, love is definitely in the air.
While it isn’t peak wedding season, it is the time of the year when most brides-to-be start their wedding planning and make their way to the bridal shows and expos. With that being said, they can cross one thing off their wedding checklist by getting comfortable and glamorous shoes for the big day. Check out some of our sandals to wear for when you’re saying “I do,” or tearing up the dance floor. We guarantee you’ll be the only one at the party who won’t be dying to kick off their shoes!
Attending an outdoor wedding? Give your foot the royal treatment with our gorgeous Mystery wedge. This trendy wedge has a 2.75″ heel with rhinestone accents and won’t have you sinking into the grass with every step.
If you’re a bride looking for subtle bling without going overboard, this is the perfect wedge for you. The Naot Mystery is available in navy blue just in case you are looking for your “something blue” or a complimentary heel for your bridesmaids. No backup flip-flops necessary!
Let’s face it– you’ll look too elegant to slip on dancing socks under your gorgeous dress! With the Naot Deluxe wedges, you’ll dance the night away, ache-free. These chic wedges have 2.75″ heel with a unique cutout design and contrasting leather trim. This particular style has a back strap for support–keeping you steady and secure from beach to barn weddings.
Whether you are the bride, mother-of-the-bride, or simply a wedding guest, these wedges will keep you stylish and most importantly, comfortable, all the night long.
Calling all bohemian brides! Check out one of our newest additions: the Naot Innovate. The Innovate is a 2″ strappy heel with rhinestone accents, making this shoe stand out from the crowd. Designed to keep your feet comfortable at all times, this heel has a hook and loop backstrap and gore at the middle straps creating a custom fit. Also available in two neutral colors: black and silver.
With Valentine’s Day creeping around the corner, it’s time to start thinking about a gift for the man in your life. Whether he is a business executive, culinary chef, or a stay-at-home-dad, Naot Footwear is the perfect fit for a man on-the-go. But don’t just take our word for it! Check out what other men are saying about a few of our favorite styles.
“The Naot Pilot are a great pair of shoes. Classy and comfortable without going over the top. The Naot cork inserts are really quite possibly the greatest shoe inner I’ve ever seen or felt, bar none. I’ve had their moccasins and they’ve lasted forever. The blue suede is a great looking shoe that doesn’t overdo it, definitely recommended.”
“I was looking for a new shoe that was a step-up in style from my usual brand when I came across Naots. I love these shoes! They feel great, look great and great quality on my first impression. These are my very first pair of Naots so, only the test of time will tell how they hold up, but so far I highly recommend them.”
“Bought these on a recommendation by my wife. She’s owned multiple pairs over the years and always said, “oooohhhh Naot!” I’ve never seen her uncomfortable in Naot shoes and her interest in the product quality & design is reason enough based on the number of shoes she owns. My first impression was the quality of the product and secondly was the style, and third and most importantly was fit. I have wide feet and the traditional fit of Naot s awesome without having to go up a size to accommodate the width of my feet. Quality and cool, an awesome brand for men.”
Bill Murray loves our Handcrafted Director shoes so much that he sported them while playing golf with Barack Obama. Check out his Naot shoes inside the Oval Office!
Mark from Colorado Says:
“As beautiful as it looks in these pictures if not more so. I was surprised at the comfort level and how light they were on. I had to keep these on all day when I got them because of a change in travel plans. They were like a pair of tennis shoes.”
“They will fit a little funny at first, then the phone will ring, and you’ll have those chores to do, until four hours later, you’ll realize you haven’t noticed these new Naots fit so perfectly, that you were an idiot for wearing plastic foam shoes all these years, when you could have had all-leather hand-lasted slip-on Naots. Thick but flexible sole keeps you out of the snow, they’re perfect for school or driving or gaming, feet don’t sweat, warm dry suede-and-cork form-fitting footbed like 400-count linen sheets. Ahhh….”
Throughout the year, we have the pleasure of hosting #NaotGivesBack trunk shows and donation events across the country. While it gives us the opportunity to showcase our entire line of Naot shoes, we’re most excited to be able to give back to some incredible, local organizations.
With that said, we’re pleased to share that we’ll be hosting a trunk show at J. Stephens in Scottsdale, Arizona this Saturday! Our goal is to donate over 100 pairs of shoes to the UMOM New Day Centers organization.
UMOM’s mission is to prevent and end homelessness with innovative strategies and housing solutions. Their vision is to be the leader in breaking the cycle of homelessness, and we’re honored to help support them in this endeavor.
Everyone who comes to the event will be able to contribute to UMOM New Day Centers just by simply trying on shoes. When you try on a pair of Naots, we will donate another pair in your name to those in need. If you buy a pair, we will donate two. It’s really a win, win.
If you’re in the Scottsdale area, we would love to have you attend and shop for an amazing cause!
Fashion blogger Andrea from Blonde Bedhead embraced Michigan’s first snowfall in a very fashionable manner – in our Meltemi boots! Shop the boots at ShoeBuy.
One of our repeat Naotics, Stuart Brazell, has been obsessed with her Shamal boots this month. Her most recent trip includes a visit to Alta Colina Vineyard & Winery pain free! Check out the boots in black raven at OnlineShoes.com.
Chicago Naotic Taryn Rosenberg has been styling her Shamal boots all month long. She loves how versatile the shoes can be whether she is on her way to work or spending the weekends with her fiancé. Shop the boots in brown nubuck at Simons Shoes.
Chelsea Marrs makes our list this month with one of our bestsellers, the Taku booties. The little black booties with subtle gold detailing made these shoes the perfect go-to for her holiday party. Not only was she stylish, but also extremely comfortable. Check out the Taku booties at Schuler Shoes.
Do you want to be featured as next month’s #Naotic of the month? Send us a picture of you in your favorite Naots!
The Naot Helm in black is the perfect bootie for any woman who wants a crisp, sharp look with their outfit. This shoe also has a padded heel cup and instep for ultimate comfort, especially for a busy woman that is always on the go!
Haven’t you heard? Grunge is on trend and these Gazania boots are the perfect piece. If you know a woman who isn’t afraid to be trendy and add a bit of edge to her outfit, these boots will be a staple in her wardrobe.
The Arataki is an awesome shoe for the woman who has a boho-chic aesthetic. They easily slide on and off with a front velcro strap and have fine cutouts for extra detailing. Whether she is on her way to yoga or taking a stroll along the beach, she will be sure to stay comfortable.
If you know someone who has her own sense of style and loves owning unique pieces, the Handcrafted Miro is a great gift. Each shoe is handpainted to create a one-of-a-kind-look. Color variations in the leather add to the shoes individuality making each pair as unique as the woman in your life!
One of our bestselling sandals is an essential in the traveler’s luggage, the Kayla. The Kayla is a lightweight, three-strap sandal with a hook and loop strap at the instep and a backstrap for added stability and support. Available in 16 different colors, you’ll be sure to find a color for every type of fashionista.
Published in The Good Life magazine | November 2016
Hagit Ronen, Teva Naot’s design director, explains how to keep on top of the latest trends and reinvent yourself in the challenging world of comfortable shoes.
Hagit Ronen, Teva Naot’s design director, has been with the company for 26 years, yet it seems that her passion, excitement, and fascination with this field’s many creative challenges have never faltered for a moment.
Ronen stumbled into the world of footwear design almost entirely by accident. Her husband came from Kibbutz Neot Mordechai, so she joined him there and began working in the kibbutz’s famous footwear factory. After a while, she realized that she had fallen headover-heels in love with the profession, said “I do!”, and traveled all the way to Italy to study at the renowned Arsutoria School, without even knowing a single word in Italian. “Most of my classmates were from families who had been in the footwear industry for generations. I was the only one with almost no experience or knowledge, but because the course was highly technical I was still able to study there, despite not actually understanding the language.”
When Ronen returned to Israel, she was greeted by brand new billboards showcasing shoes she had designed before she left, but the factory was in turmoil. During Ronen’s absence, it had been assailed by many difficulties, not least of which were the kibbutz financial crisis and key management changes. “I still remember that we weren’t sure how we would pay our employees at the end of the month. But we got through it and now everything has changed.”
“There were a number of reasons, but I think that, at the heart of it all, there was someone who was able to really empathize with what we – as real human beings living in the modern world – are experiencing today. People want to buy products from someone they can rely on and believe in. And that’s precisely what Teva Naot represents. Most of the marketing messages we have stood by in the past are still relevant today, especially that constant message of reliability and stability. Our staff has always believed in the product, its philosophy, and its niche in the world. Today, we enjoy a better quality of life, so living healthier lives is the right thing to do – the results speak for themselves.”
Ronen works alongside five other designers, each responsible for a different field. It’s a complex process, including not only the initial concept and sketches, but also the crucial practical steps: cutting fabric, sampling (“settling” the shoe on the foot to make sure it’s comfortable), and matching the shoe to each type of foot.
Describe a typical day in the life of a shoe designer.
“Generally speaking, we have two major collections each year: summer and winter. But you have to understand that while we’re discussing the 2016-2017 winter season, which hasn’t even started yet, we’re already beginning to work on our summer 2018 collection. It’s challenging because we still don’t know how the public will react to our newest designs, which will soon be on display. Purely in terms of numbers, each collection has 35 new designs, with a different focus for each market. The Israeli market likes a more natural look, while Americans, for example, expect a little more glitz and glamor.
“On top of that, we’re also developing new lines, sometimes two per season. This means a whole lot of brainstorming sessions with our great design team, working with the latest trend forecasts, and finally choosing the real spirit of the line: the story we want to tell during each season.”
How do you deal with the challenge of juggling fashionable and comfortable design styles?
“It’s definitely a challenge. We design a wide range of products in various quantities, which allows us to preserve Naot’s distinctive DNA, while also adapting ourselves to current trends. If, for example, pointy-toe shoes are the latest hit, we might interpret that by designing a shoe that’s pointier than our traditional styles. We don’t ignore trends, but it’s more important for us to maintain our unique identity and incorporate our own essence into whatever is currently fashionable.”
And where do you think the footwear industry is heading right now – stilettos or comfort?
“It’s no secret that comfort is becoming more and more ubiquitous. It’s incredible to see how much the casual look is taking over the fashion world, even at the major Italian shows. The division will always remain, but there’s no doubt that comfortable shoes are becoming more sophisticated.”
“Comfort is becoming more and more ubiquitous. It’s incredible to see how much the casual look is taking over the fashion world, even at the major Italian shows. The division will always remain, but there’s no doubt that comfortable shoes are becoming more sophisticated.”
Crossing the generational divide is also very typical for Naot, where a 15-year-old girl and her grandmother can wear the same style of sandals…
“Absolutely, and I think that, so far as that goes, the whole world is changing. At the last fashion show I attended in Milan, I met an 80-year-old woman who was wearing ripped jeans and sneakers, and looked amazing. As ideas about what’s appropriate to wear at what age become less clearly defined, we’re seeing younger people going to secondhand stores and buying clothes that our grandparents wore. If we add the idea that the casual approach is becoming fashionable in and of itself, because it’s cool to look like you’re not trying too hard, then you arrive at exactly the same place we’re trying to reach. Girls, mothers, grandmothers – nothing is designed for any specific age group, because our designs are for people of any age who appreciate comfort, are confident in themselves, and appreciate quality and a good life.
“It’s also linked to the rising life expectancy: we’re going to be around for a long time, so we should get the most out of it.”
I’m hearing some kind of calling. Feminism, perhaps?
“There’s definitely a greater mission. Our US distributor always say that we’re not making shoes – we’re making the world a better place. People who wear good, supportive, well-fitting shoes get used to the feel of it and you could almost say they’re learning to walk again. That, by the way, is the perspective that drives all of our designs: our shoes must be so good and comfortable that we want our loved ones to wear them. Those are the exact standards we aspire to.”
Anything else you want to add?
“Like many others in Israel, our field of manufacturing and professional crafts is becoming increasingly marginalized. Anyone can import products, but there is a wellspring of Israeli creativity, character, and innovation that simply cannot be found anywhere else. I feel that this just isn’t appreciated enough, which is deeply unfortunate. I look at the Italians, and how proud they are of their footwear industry, how they protect it and safeguard it in their own country. But here in Israel there are so many difficulties for our manufacturers to overcome.
“Those who simply give up on us are just making it even more difficult for local industries to thrive here. We have a lot to be proud of, and it’s up to all of us to protect it.”
Ann Wingrove, one of our very own sales reps, is pictured in our Gazania boots! These boots are on trend with a casual industrial look. Purchase these boots at Schuler Shoes.
Lifestyle blogger Chelsea from Chow Down USA wore our Taku boots while on a trip to the Big Apple. These shoes kept her so comfortable all weekend long, even after walking 5+ miles each day. These popular booties can be found at Dardano’s Shoes.
With #ShopSmall Saturday right around the corner, we decided to show some love to a few of our favorite independent Naot retailers. Each store has a unique background that brings something extraordinary to their local community, whether it be a philanthropic cause or an on-site podiatrist. But one thing is for sure, the stores are extremely proud to be selling Naot Footwear to their beloved customers. Keep reading below to see why each store has a special place in their community!
5850 Forbes Avenue, Pittsburgh, PA | 412-521-3530
Little’s Shoes a family-owned business located in the heart of Pittsburgh. While being the second generation at Little’s Shoes and fourth generation in the shoe business, it is safe to say the family knows their shoes and how to service customers. In fact, they take pride in providing the best service by getting to know their customers, having a good time with them and treating them like friends.
One of Little’s Shoes’ most memorable moments was when they hosted their first #NaotGivesBack event this past summer. For each pair of Naots purchased, the store donated two pairs to the Squirrel Hill Food Pantry. Because each purchase resulted in a donation, there was an incredible reaction from the community and Littles was able to donate 100 pairs of shoes.
1550 S. Colorado Blvd., Denver, CO | 877-DARDANO
Dardano’s Shoes is a family-owned business in downtown Denver, which first opened its doors in 1938. Almost 80 years, 4 generations and a large expansion later, the business remains strong today.At Dardano’s, not only will you find one of the largest selections of comfort footwear, but they have an incredible staff of skilled fit professionals that will take the time to assist you with whatever footwear needs you may have.
The store’s staff is so spot on that their customers keep coming back for more. One of their customers is a true Naotic, purchasing three pairs of Naots in a single day. Not long after, she brought in her husband and two sons to come in to try on her favorite brand. It’s safe to say they were extremely pleased as they walked out the store with the men’s Pilot and Chief. A month later the youngest son came into the store after getting back from a 3-week excursion through Europe. He was looking for a 2nd color in the Chief because it was the only shoe he wore on his trip. Being #Naotic truly does run in the family!
Mar-Lou Shoes was born to solve Marcia Lou Unger’s dilemma of having to fit her size 10 1/2 narrow feet. The store has now grown into one of the largest shoe stores in Ohio and by far the one with the largest selection of fashionable, hard-to-find sizes for men and women. The assortment of footwear, the knowledge of the staff and the dedication to finding the perfect fit defines Mar-Lou Shoes.
One proud moment for the store was the #NaotGivesBack event this past March. For every pair of Naots tried on, one pair was donated to the Cuyahoga County Board of Developmental Disabilities. The turnout was incredible, having customers come in from all across town just to participate in the heartwarming event. It truly brought out the best in the Cleveland community.
101 E. Ludington Avenue, Ludington, MI | 231-845-6346
397 River Street, Manistee, MI | 231-723-3383
Snyder’s Shoes first opened in Michigan in 1938 by a young entrepreneur, CR (Bud) Snyder. Bud brought a vision of quality merchandise, proper fit and customer service which became the foundation of the store’s success. What makes them stand a part from the rest is the fact that there is always a certified podiatrist on hand and a repair facility serving both locations. Not only is the store extremely family friendly, but they welcome furry four-legged friends too. This goes to show how the staff at Snyder’s goes out of their way to leave a valuable and good impression with every customer by treating them as friends, not just consumers.
Giving back to the community is also a big priority for the store. Along with hosting #NaotGivesBack events, you can find Snyder’s participating in breast cancer awareness events throughout the month of October. This year during the “Paint the Town Pink” event, Snyder’s donated 10% of all sales to the local healthcare foundation that organized the event.
To find a local independent Naot retailer in your community please contact us.