To our employees, customers & consumers,

“Hate is a cancer, and left unchecked it destroys everything in its path. Its scars last generations. History has taught us this time and time again, both in the United States and countries around the world.” -Tim Cook- Apple CEO

Over the last few days we have witnessed the ugly face of bigotry rear its head. We have seen horrific displays of racism and of anti-Semitism. This week we were painfully reminded that the evils of Neo- Nazism and white supremacy are still very much alive.

These events were motivated by hatred and filled with despicable acts of violence. 

Growing up with a mother who survived the Nazi death camps and who lost most of her family to their vitriolic hate, I cannot remain silent. As a family, as a company and as humans we cannot stand idly by. No one should be permitted to exhibit these horrendous displays of unmitigated abhorrence.

There is no place in the United States or anywhere in the world for such horrific words and actions.

Our prayers go out to the grieving families of those that lost their lives while standing up for justice.

We will not be silenced. We will continue to spread our message of universal compassion, kindness and peace through our actions and through our shoes.


Steven and Susan Lax

Naot Footwear



2 thoughts on “To our employees, customers & consumers,

  1. sweetsolesinfo

    Thank you for this, Steven and Susan. Thank for speaking out as we all should in this time of crisis. In my shop, this summer, there has been outrage for many of my customers. They walk in, ready to talk about the situation. There is hope if we all keep writing and talking. 2018 is key.

    I am a small potato on the Naot radar and your employees always treat me with generosity, respect and a great sense of humor.

    Again…my thanks, Mary

    Mary Miller because a shoe…. …can change a girl’s life



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